What you will learn
- Build clear digital marketing campaigns from planning to launch.
- Understand social media, search, email, and paid promotion basics.
- Create a content calendar and lead funnel for small businesses.
- Measure campaign performance using key marketing metrics.
Course curriculum
Module 1: Marketing Foundations — Digital channels, customer journey, core terminology.
Module 2: Content & Social Media — Content pillars, posting plans, audience engagement.
Module 3: Lead Generation — Funnels, landing pages, offers, and conversion basics.
Module 4: Analytics & Optimization — KPIs, reporting dashboards, and campaign improvement.
Course summary
This course gives learners a practical foundation in digital marketing. It covers social media strategy, content planning, lead generation, campaign structure, funnel basics, and reporting so students can launch and optimize real campaigns.
